Since it first was launched in the year 2000, the old web site has remained basically the same. We just added to or took off it, or renewed where and when necessary. We never touched the structure of it. All this time the drawing above with the three words beneath it has been the cover image. By getting used to it, this drawing became so to say the Boekie Woekie logo. Since years it is also to be found on our stationary. Way back in the nineties it appeared as far as I remember for the first time on the cover of a sales catalogue as we printed them in those years. Later the web site really was meant to take over the catalogues' function. Not much attention was paid to this drawing, it just was there. I think originally I made it, or probably better: didn't throw it away, because of the formal similarity of the lines indicating pages of a book and of the lines indicating hair which stands on end. At least in colloquial German (my original language) hair stands on end (Haare stehen zu Berge, or something may be haarsträubend, hair-raising) when something is very exciting, exciting as a horror story would be. If you portrait someone with an open book in his hands and his hair stands on end you want to suggest he is highly thrilled by what he reads. Though it was occasionally remarked that the suggestion of a bird's head had something to do with the appeal of the drawing I always felt it caught ones eye in the first place because it didn't reveal the secret which has that hair-raising effect, the secret which must be on the pages of the book. The only clear message is that Boekie Woekie associates itself with that great power of books.
This is the explanation! The reader's hair does not stand on end because of a horrifying moment in the book he holds in his hands, but because of the air stream generated by the fan on the pages which he turns rapidly!
That this discovery is now there for all to see became possible thanks to the skills of Jom Semah which he acquired at the animation film school in Hilversum.
ps That I realized, a year ago all of a sudden, the true reason for the hair of the fellow in the drawing to stand on end is really strange, because since more than 20 years my book "Frischer Wind" (of which there are versions in English, Dutch, Icelandic and Japanese) has been around. See for yourself by clicking here, but then return to this page please after checking out that video and don't get lost on YouTube.I still want to tell the story of my drive alone in the car of a friend in the times when dashboard computers were new. Trying out some of the buttons I had started a powerful fan blow cold wind into my face and for the rest of the ride I wasn't able to stop that fan again. Without a windshield, the wind wouldn't have been stronger. My hair must have been on end and the sinusitis I got was terribly real.